Jeff Shafer, CEO of CommonGood Capital, talks with Michael Chernow, founder of Kreatures of Habit, about growing up in New York City and discovering entrepreneurship early, his path to sobriety and how small daily habits helped reshape his life, building and scaling iconic hospitality brands, pivoting during the pandemic into a high-protein CPG subscription business, why relationships and emotional intelligence matter in business, how he thinks about discipline, boundaries, and “wins” that compound over time, and much more.



